Dental
Statutory-insurance treatments fill the chair. The margin comes from private treatments.
The GOZ point value (the fee schedule for private dental treatment in Germany) has been practically frozen since 1988 — so predictable growth doesn't come from “more patients” but from a higher share of self-pay enquiries: implants, full-arch, aligners, veneers. That is exactly what we align your website and campaign to.
The GOZ maths every practice knows
Statutory-insurance treatments fill the chair regardless of marketing. Paid visibility only pays off where the patient decides — and pays — themselves.
Since 1988
The GOZ point value is practically frozen.
37 years without adjustment — it has never kept up with inflation. More statutory-insurance volume therefore doesn't mean more margin.
€1,000–3,500 per case
Only self-pay patients carry paid visibility.
Implants, full-arch, aligners, veneers — the treatments where a qualified enquiry genuinely pays off.
The real lever
A higher self-pay share instead of “more patients”.
Statutory-insurance treatments fill the chair anyway. We align website and campaign to the patient mix that carries your practice.
What matters in dentistry
Private treatments in focus
Dedicated pages for implant, aligner and veneer enquiries instead of one catch-all page.
Trust from the first second
A clear, credible presentation of the practice, the team and the treatment process.
Qualification before the appointment
Forms filter out unsuitable enquiries before they tie up practice time.
Frequently asked questions
Let's find out where you are currently losing qualified enquiries.
In the free analysis we review your positioning, website and customer acquisition and show you the most important next steps.
No obligation. A clear action plan. No standard pitch deck.