Step 1
Analysis
We look at what happens today — and where enquiries get lost.
MarketPositioningWebsiteCustomer acquisitionSales process
Digital customer acquisition for service businesses
Websites, AI systems and lead generation for predictable growth.
Lunar Scale combines strategic web design, high-performing campaigns and automated follow-up into one system that turns online attention into qualified customer enquiries.
No obligation. A clear action plan. No standard pitch deck.
your-company.com
Lead pipeline
Demo data
New
12
Qualified
7
Booked
4
Orbit AI spots purchase-ready enquiries in real time
Strategy
Web design
Lead generation
CRM & follow-up
Tracking
Every lost enquiry is lost revenue.
Most service businesses don't lose jobs because of poor work, but because of gaps before and after it. With an order value of several thousand euros, even a few missed enquiries a month add up to five- or six-figure sums a year.
These six gaps cost you revenue most often:
Weak positioning
The offer is strong on substance, but it isn't explained clearly online.
Outdated website
Visitors can't find what they need to make an enquiry.
Traffic to weak pages
Ad budget sends visitors to pages that don't convert.
Slow response time
Enquiries are answered too late and drop off.
No structured follow-up
Leads get lost instead of reliably leading to an appointment.
No clear reporting
It is unclear which measure actually brings in enquiries.
Even a few extra enquiries change your year.
With high-value services, what counts is not the volume of clicks but the number of qualified enquiries. That is exactly where we start — and we make the effect visible up front.
Sample calculation
illustrative
- Average order value
- €5,000
- Additional qualified enquiries / month
- 8
- Realistic close rate
- 25%
Additional revenue per year
+ €120,000
2 additional jobs/month × €5,000 × 12 months
Sample calculation with illustrative assumptions, not guaranteed results. We work out your actual numbers together in the free analysis.
Three services. One goal: more qualified enquiries.
Conversion web design
Visitors become enquiries.
Websites that build trust, position your offer clearly and guide visitors towards an enquiry.
- Clear positioning instead of a digital business card
- Fast on mobile, convincing and ready for enquiries
- Tracking that makes every enquiry measurable
Lead systems
Predictable enquiries instead of chance.
Campaigns, landing pages, tracking and automated follow-up for a steady flow of qualified customer enquiries.
- Campaigns that reach your target customers locally
- Automatic first reply in minutes instead of hours
- Qualification and appointment booking in your CRM
AI systems
Your business replies within minutes.
AI-powered automation that recognises, answers and qualifies enquiries and books appointments — connected to your website, campaigns and CRM.
- Every enquiry answered within minutes — around the clock
- Qualification against your criteria before your team invests any time
- From enquiry to appointment without manual steps
One system instead of isolated measures.
The Lunar Scale Growth System joins every building block of customer acquisition into one process.
Positioning
Website
Campaign
Tracking
CRM
Automated follow-up
Appointment booking
Reporting
Orbit AI
The intelligent engine behind your enquiries.
Whoever replies first wins the job. Orbit AI is the automated system behind your Growth System: it recognises every incoming enquiry, responds within minutes and hands qualified appointments to your team. The technology provides the speed — the decision stays with you.
Recognises enquiries
Every enquiry from your website and campaigns lands in the system immediately, fully structured.
Replies in minutes
An automated first reply keeps the prospect warm before they drop off.
Qualifies automatically
Enquiries are pre-sorted against your criteria — you only speak to customers who fit.
Books appointments
Qualified prospects book an appointment directly — cleanly recorded in your CRM.
From analysis to a predictable system.
Step 1
Analysis
Market, positioning, current website, customer acquisition and sales process.
Step 2
Build
Message, website or landing page, campaign, tracking and CRM.
Step 3
Optimisation
Lead quality, conversion rate, response speed and campaign performance.
Step 4
Scaling
Expansion only once the system delivers reliable data.
Results
We publish verified results only — with names, numbers and time frame.
Trades & renovation
9 applications in 12 days
Position filled — campaign stopped afterwards.
Vedat Stoik — Klaus Nause GmbH
Managing director · nause-sanitaer.de
Aesthetic medicine
€54,000 revenue
in three months — she did the selling herself, with no sales experience.
Sylwia Yürekten — Facefitness Natural
Owner · facefitnessnatural.de
Customer acquisition
Insurance & retirement provision
€160,000 revenue
in six months — retirement provision and private health insurance.
Kim Thong Vu — ERGO Pro
ERGO Pro · kim-thong-vu.ergo.de
Why Lunar Scale
Strategy and delivery from one team
No information lost between agency, web design and campaign management.
Website and lead generation aligned with each other
Both building blocks are planned together instead of being commissioned in isolation.
Clear measurability instead of marketing phrases
Tracking and reporting show which measure actually generates enquiries.
Broad strategic range. Precise in your industry.
Every landing page is tailored to the enquiries in your industry — with the language, offers and trust signals your customers expect.
Industry 01
Trades & renovation
Local project enquiries that fit your capacity.
Industry 02
Aesthetic medicine
Qualified consultation appointments for your treatments.
Industry 03
Dental
Enquiries for implants, aligners and veneers.
Industry 04
Premium automotive
Visible results that generate enquiries.
Industry 05
Law firms
The right cases for your defined practice areas.
A different industry?
In the free analysis we review your business model and tell you honestly whether we are the right partner.
Request a free analysisFrequently asked questions
Established, owner-managed service businesses whose service is worth roughly €1,500 or more per new customer and that have the capacity to serve additional demand.
No. We work with existing websites as well as with a complete rebuild.
After the free analysis you receive a concrete schedule, matched to the scope and priority of your project.
The website is a one-off investment that depends on scope. We discuss the exact figure in the call, looking at your finished preview; you only pay once you want to take the site over.
Your preview is ready within 48 hours. You choose the appointment yourself right after the form, at the earliest two days later.
That depends on industry, target region and offer. As a guide, our clients usually plan from €2,000 of marketing budget per month. We clarify the details in the free analysis.
For the lead system, yes: setup and monthly support are fixed, plus a success component that we agree in writing before we start. Websites are fixed-price projects. Every project carries our 90-day performance guarantee: we keep working until the agreed result is reached.
Depending on the project, we connect common CRM, tracking and appointment-booking systems. Which ones make sense, we decide case by case.
Yes, the analysis is free of charge and without obligation.
Let's find out where you are currently losing qualified enquiries.
In the free analysis we review your positioning, website and customer acquisition and show you the most important next steps.
Book your free analysis
No obligation. A clear action plan. No standard pitch deck.