Aesthetic medicine

Enquiries are coming in — but the wrong ones.

Price-comparers instead of ideal patients, and nobody knows which channel brings the good enquiries. We align website and campaigns to patients who are ready to pay and make every enquiry measurable back to its source — for aesthetic clinics, private dermatology, plastic surgery and hair transplantation.

Free analysis View web design

Advertising in this industry has tight limits.
We know them down to the case number.

Many agencies write “HWG-compliant” (the German healthcare advertising act). What matters is knowing the rules in concrete terms before the first ad goes live.

§

Before-and-after images

In 2025 the German Federal Court of Justice (BGH) expressly extended the advertising ban to minimally invasive procedures — injectables included, not only surgery. Anyone who still advertises with comparison images today risks a cease-and-desist letter instead of enquiries.

BGH · 31 July 2025 · Case no. I ZR 170/24
§

Botulinum toxin

Prescription-only — advertising the product to the public is not permitted. Campaigns have to be built around reasons for treatment and results within what is allowed, not around the active ingredient.

Section 10 HWG · ban on advertising to the public

What matters in aesthetic medicine

Consultation appointments, not just clicks

The website leads deliberately to an appointment request, not just to general interest.

High-quality presentation

A calm, spacious design that fits your positioning.

Treatment-specific pages

A dedicated landing page per treatment instead of one general overview page.

Reputation & careful wording

Statements that stand up to the communication requirements of the industry.

Frequently asked questions

The limits are tight: on 31 July 2025 the German Federal Court of Justice (BGH, case no. I ZR 170/24) expressly extended the ban on before-and-after images to minimally invasive procedures. For botulinum toxin, advertising to the public is not permitted under Section 10 HWG. We therefore build campaigns around reasons for treatment and results within what is allowed.
Aesthetic clinics, private dermatology, plastic surgery and hair transplantation.
We make every enquiry measurable back to its source and align website and campaigns to patients who are ready to pay rather than to price-comparers.
A dedicated landing page per treatment instead of one general overview page, a calm, high-quality design and a website that leads deliberately to an appointment request.
Yes. Facefitness Natural (Sylwia Yürekten) generated €54,000 in revenue in three months through customer acquisition.
Yes. After a form of about two minutes we build your site as a preview that is ready within 48 hours, and we go through it together in the call. If it doesn't fit, there is no cost and no obligation.

Let's find out where you are currently losing qualified enquiries.

In the free analysis we review your positioning, website and customer acquisition and show you the most important next steps.

Book your free analysis

No obligation. A clear action plan. No standard pitch deck.